Behind every great idea is a pilot, a pivot, and a lesson learned.
The Innovation Showcase
Monday, October 19
9:00 am – 12:00 pm
Agenda at a Glance
| 9:00 – 10:45 am | Showcase Finalists: 5 Innovation Stories |
| 10:45 – 11:00 am | Break |
| 11:00 – 11:45 am | Fail Fest: Stories of Failing Forward |
| 11:45 am – 12:00 pm | Winner Announcement & Excellence in Innovation Award |
The Innovation Showcase is a live, immersive experience where five finalist associations share the real story behind a pilot: the challenge that prompted it, what they tried, what they learned, the impact they’re seeing, and where the idea could go next. These aren’t polished success stories—they’re honest looks at experimentation, course corrections, and ideas other association leaders can put to work.
Drawing on the ASAE Research Foundation’s Association Innovation Impact Study, we define innovation as addressing a meaningful problem in a meaningfully different way—and measure it by the real difference it makes for members, stakeholders, the organization, or the profession. Every pilot on this stage was selected because it does both.
Each finalist takes the stage for a fast-paced presentation followed by live Q&A from our judges. Then it’s your turn: stick around for all five, because you’ll help decide the winner. The $1,000 prize and Excellence in Innovation Award is given based on a combination of judges’ scoring and live audience vote.

Emcee
Lakisha Barclay, CAE, Executive Director & CEO, Rubber Division, American Chemical Society
Showcase Finalists: 5 Innovation Stories

Tracy L. Petrillo, EdD, CAE
Chief Learning Officer
California Association of School Business Officials
Million-Dollar Micro-Credentials to Advance the Profession of School Business

Tori Miller Liu, CAE
President and CEO
Association for Intelligent Information Management
Rethinking Association Community: From Passive Forums to Facilitated, AI-Enabled Cohorts

Dana Parsons, JD, MA
Vice President & Legislative Counsel
PositiveAge, the LeadingAge Virginia Foundation
Barriers to Breakthroughs: Reimagining Administrator Development

Cheryl-Marie Manson
Executive Director of Strategic Initiatives
Michigan Association of Administrators of Special Education
Paraeducator Bootcamp: A Statewide Workforce Stabilization & Quality Initiative
Fail Fest: Stories of Failing Forward
Innovation isn’t only about what works. After the finalist presentations, The Showcase turns to a candid panel discussion on failing—the lessons that come from ideas that fail, evolve, or produce unexpected results. It’s an honest conversation about innovation, resilience, and continuous improvement, and about creating a culture that makes experimentation possible.
Meet the Fail Fest Participants

Lakisha Barclay, CAE
Innovation Showcase Emcee & Fail Fest Panelist
Executive Director & CEO
Rubber Division, American Chemical Society

Tara Puckey, MBA, FASAE, CAE, CMP
President & CEO
Radio Television Digital News Association

Jen Mehltretter, CAE
Director of Membership and Engagement
NextGen Association Management

Gina Woodall
Moderator
Vice President, Client Services
Radius Insights
