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The Innovation Showcase

Behind every great idea is a pilot, a pivot, and a lesson learned.

The Innovation Showcase
Monday, October 19

9:00 am – 12:00 pm

Agenda at a Glance

9:00 – 10:45 amShowcase Finalists: 5 Innovation Stories
10:45 – 11:00 amBreak
11:00 – 11:45 amFail Fest: Stories of Failing Forward
11:45 am – 12:00 pmWinner Announcement & Excellence in Innovation Award

The Innovation Showcase is a live, immersive experience where five finalist associations share the real story behind a pilot: the challenge that prompted it, what they tried, what they learned, the impact they’re seeing, and where the idea could go next. These aren’t polished success stories—they’re honest looks at experimentation, course corrections, and ideas other association leaders can put to work.

Drawing on the ASAE Research Foundation’s Association Innovation Impact Study, we define innovation as addressing a meaningful problem in a meaningfully different way—and measure it by the real difference it makes for members, stakeholders, the organization, or the profession. Every pilot on this stage was selected because it does both.

Each finalist takes the stage for a fast-paced presentation followed by live Q&A from our judges. Then it’s your turn: stick around for all five, because you’ll help decide the winner. The $1,000 prize and Excellence in Innovation Award is given based on a combination of judges’ scoring and live audience vote.

Lakisha Barclay

Emcee

Lakisha Barclay, CAE, Executive Director & CEO, Rubber Division, American Chemical Society

Showcase Finalists: 5 Innovation Stories

Headshot of Tracy L. Petrillo

Tracy L. Petrillo, EdD, CAE

Chief Learning Officer

California Association of School Business Officials

Million-Dollar Micro-Credentials to Advance the Profession of School Business

Headshot of Tori Miller Liu

Tori Miller Liu, CAE

President and CEO

Association for Intelligent Information Management

Rethinking Association Community: From Passive Forums to Facilitated, AI-Enabled Cohorts

Headshot of Dana Parsons

Dana Parsons, JD, MA

Vice President & Legislative Counsel

PositiveAge, the LeadingAge Virginia Foundation

Barriers to Breakthroughs: Reimagining Administrator Development

Headshot of Cheryl-Marie Manson

Cheryl-Marie Manson

Executive Director of Strategic Initiatives

Michigan Association of Administrators of Special Education

Paraeducator Bootcamp: A Statewide Workforce Stabilization & Quality Initiative

Headshot of Mark N. Dorsey

Mark N. Dorsey, FASAE, CAE

Chief Executive Officer

Construction Specifications Institute

From Static Standards to Dynamic Data: CSI Dynamic Standards + MasterProduct Pilot


Fail Fest: Stories of Failing Forward

Innovation isn’t only about what works. After the finalist presentations, The Showcase turns to a candid panel discussion on failing—the lessons that come from ideas that fail, evolve, or produce unexpected results. It’s an honest conversation about innovation, resilience, and continuous improvement, and about creating a culture that makes experimentation possible.

Meet the Fail Fest Participants

Headshot of Lakisha Barclay

Lakisha Barclay, CAE

Innovation Showcase Emcee & Fail Fest Panelist

Executive Director & CEO
Rubber Division, American Chemical Society

Headshot of Tara Puckey

Tara Puckey, MBA, FASAE, CAE, CMP

President & CEO
Radio Television Digital News Association

Headshot of Jen Mehltretter

Jen Mehltretter, CAE

Director of Membership and Engagement
NextGen Association Management

Headshot of Gina Woodall

Gina Woodall

Moderator

Vice President, Client Services
Radius Insights